ICONIX Spotlight 2026: A Newsletter

ICONIX Spotlight 2026: Indonesian Market Highlights and New Collaborations

Executive summary

ICONIX Spotlight 2026 opens with a renewed commitment to growth and broader collaboration in Indonesia, sharing key milestones from the ICONIX journey and inviting partners to join in meaningful ventures. — Page 01
The update highlights several launches and initiatives: the first Tayo Station in Indonesia, opened in December 2025 at Lotte Mall Bintaro, offering engaging experiences such as Tayo shows, a city driving activity, and Hana’s Repair Shop for families; Tayo Juice, a natural fruit-flavored drink offered in grape and lychee by PT Cipta Anugrah Nusantara Amerta; Pororo zero-sugar drinks expanding ICONIX’s beverage portfolio; and a four-title children’s storybook series by Noura Publishing designed to educate and foster friendships, available via major online retailers. — Page 02
Upcoming products and partnerships are disclosed: Tayo Choco Malt Drink and Keeppley’s Zanmang Loopy Toy Blocks are set to enter the Indonesian market, broadening the toy and beverage categories; collaboration with KOCCA Indonesia continues with Pororo-themed merchandise and booth presence at KOCCA’s Korea360 events, including a showcase at the HUG Concert featuring artists such as Tiara Andini, Lullaboy, HIGHLIGHT, and SHINee’s Minho; ongoing efforts to strengthen cross-cultural exchange. — Page 03