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iown Collection Review A/W 20/21

Men's Trends: Modern Romantic

Discover how classic styles are transformed with extravagant detailing and fabrics, updating WGSN's #softmasculinity trend for the new season. The menswear shows showcase opulent fabrics and embellishments, hinting at Holiday and partywear looks for A/W 20/21. Embracing the feminine aspect of the trend is key, encouraging consumers to opt for glamorous choices beyond the traditional black suit. Textural play and attention to design details and accessories play a significant role in achieving the desired look. The color palette focuses on boudoir shades to evoke indulgence and luxury, with a mix of traditional and non-traditional menswear tones carefully combined and styled.

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Dramatic styles with a feminine softness

The evolution of #softmasculinity introduces elements of #pyjamadressing, blending softened edges, glamorous trimmings, and a romantic palette. The use of slinky fabrics alters the perception of tailored separates, infusing shirts with sensuality and creating flowing silhouettes. The overall mood is powerful and sensual, encouraging self-expression through bold fashion choices. The color scheme emphasizes femininity and indulgence, moving beyond the traditional black tuxedo to embrace colorful and expressive Holiday and partywear looks.

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Key Items: Apparel

Fluid shapes and fabrics play a crucial role in creating elegant and dramatic formal looks for men. Velvet, satin, moleskin, and luxurious wools are complemented by delicate lace and sheer materials like chiffon. The emphasis is on fluidity even in tailoring fabrics, steering away from stiff and rigid options. The context of these fabrics is modernized with an androgynous touch, yet remains familiar and accessible to men's wardrobes. The key is to combine extravagant details with simple shapes to achieve a sophisticated and refined aesthetic.

(Source: Page 5-6)

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