Oluwadamilola Iyawe is a data analyst with a passion for transforming numbers into actionable insights. With experience at Nestlé Nigeria, she excels in crafting compelling campaigns through insightful analytics to resonate with consumers, boost sales, and increase brand loyalty.
Oluwadamilola's technical skills include Python, SQL, data visualization, AI training, market research and analysis. She is proficient in tools such as Microsoft Excel, MySQL, Tableau, Power Bi, JupyterNotebook, and Google Analytics, showcasing a blend of technical expertise with creative strategies.
As a Market Analyst at Nestlé Nigeria, Oluwadamilola increased brand market share by 3%, recorded the highest sellout numbers, and measured a 5% sales growth via digital channels. She led successful projects like the "Golden Moments x Arewa Drive Campaign," which resulted in a 1.5% improvement in market share in specific regions.