a n d J o s é Ra m o s i n M a n i l a d u r i n g Wo r l d Wa r I I . I t s t a r t e d a s a s m a l l s t a l l s e l l i n g b o o k s , n e ws p a p e r s , a n d s c h o o l s u p p l i e s . A l t h o u g h t h e o r i g i n a l s t o r e w a s d e s t r o y e d d u r i n g t h e w a r, t h e o w n e r s r e b u i l t t h e business after liberation. As education grew in the Philippines, National Book Store expanded and became known for affordable books, notebooks, office supplies, and art materials. By the 1980s and 1990s, it had opened branches n a t i o n w i d e a n d b e c a m e o n e o f t h e c o u n t r y ’s m o s t r e c o g n i z e d r e t a i l brands. To d a y, N a t i o n a l B o o k S t o r e i s c o n s i d e r e d a n i m p o r t a n t p a r t o f F i l i p i n o student life, especially for school and office essentials.
for families and students by providing affordable, durable, and practical products that support learning and academic development. It emphasizes the importance of equipping students with essential tools for daily classroom activities, assignments, and creative work, ensuring they are prepared throughout the s c h o o l y e a r. The concept is intended to feel authentic and relatable, reflecting real educational experiences and highlighting how these supplies play a meaningful role in students’ learning, organization, and performance across different environments. T h e v i s u a l d i r e c t i o n f o l l o ws a l i f e s t y l e - d o c u m e n t a r y a p p r o a c h , featuring real students using the products in natural settings such as classrooms, study areas, libraries, and group work spaces, and presenting the supplies as an essential part of students’ educational journey while capturing genuine moments of learning, c o l l a b o r a t i o n , a n d c r e a t i v i t y.
SCHOOL ESSENTIALS COLLECTION
WRITING BY NATIONAL BOOK STORE P 28 Mongol Pencil (3pcs) P 25 Best Buy Sharpener P 20 Dong-A Fine Tech Pens (Blk, Rd, Blu, Grn, Vio) P 38 P 47 Best Buy Kneaded Eraser TMBW Correction Tape
NOTEBOOK BY NATIONAL BOOK STORE P 32 SVNT Notebook P 19 Valiant Typewriting Paper A4 P 15 Best Buy Quiz Pad (1/4) P 35 Valiant Index Card (1/8)
TOOLS BY NATIONAL BOOK STORE P 34 HBW Crayons CR-16 P 29 Best Buy Coloring Pens P 173 Titus Permanent Marker (Blk and Blue) P 45 Dong-A Liquid Glue Gel
TOOLS BY NATIONAL BOOK STORE P 17 SEAG L Clear Folder P 47 STKE DBL Tape Tissue P 39 Plastic Ruler 1201 P 25 Best Buy Scissors
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