2024
Business Overview At VIAJE SUERTE, we are poised to revolutionize the travel experience for our clients globally. As an upcoming travel agency, we specialize in providing customized travel packages that cater to the unique needs of our diverse clientele. With a dedicated team of four employees, we are committed to delivering exceptional service through our online distribution channel, ensuring that our customers can easily access and tailor their travel experiences from the comfort of their homes. Our offerings include personalized itinerary planning, group travel coordination, adventure travel packages, and family-friendly travel solutions, all designed to create unforgettable journeys. (Palawan, Philippines)
VIAJE SUERTE was born out of a passion for travel and a desire to make the world more accessible to everyone. Recognizing the challenges travelers face in planning their adventures, we set out to create a travel agency that not only simplifies the booking process but also enriches the travel experience. Our founders, with their extensive backgrounds in the travel industry, have come together to form a team that embodies expertise, enthusiasm, and a shared vision of making travel enjoyable and stress-free. We understand the importance of cultural immersion and adventure, which is why our services are tailored to meet the needs of various customer segments, including adventure travelers, honeymooning couples, and budget-conscious travelers. (Tubod Marine Sanctuary – Siquijor, Philippines)
Our competitive advantage lies in our ability to offer a wide range of customized travel solutions that cater to the diverse needs of our clients. We pride ourselves on having a team of knowledgeable consultants who provide expert guidance for every travel requirement. By continuously adapting our offerings to stay ahead of travel trends and customer preferences, we ensure that our clients receive the most relevant and exciting travel options available. Our commitment to quality, personalized service, and cultural immersion sets us apart from other travel agencies, making us the preferred choice for travelers seeking unique and memorable experiences. (Kalanggaman Island – Leyte, Philippines)
To effectively reach our target audience, we will implement a comprehensive marketing strategy that leverages online platforms and social media to engage with potential customers. Our marketing efforts will focus on highlighting the unique aspects of our customized travel packages and the expertise of our consultants. We will utilize targeted advertising campaigns, compelling content marketing, and partnerships with influencers in the travel niche to build brand awareness and drive customer engagement. Additionally, we will encourage satisfied clients to share their experiences through testimonials and referrals, creating a community of travel enthusiasts who advocate for VIAJE SUERTE. By positioning ourselves as a trusted resource for travel planning, we aim to establish a loyal customer base and foster long-term relationships with our clients. (Maria Christian Falls – Lanao del Norte, Philippines)
Industry Overview The travel agency industry has witnessed a significant transformation over the past few years, driven by technological advancements and changing consumer preferences. We are entering an era where travelers seek not just destinations, but experiences that resonate with their personal interests and aspirations. The rise of online travel agencies (OTAs) has revolutionized how consumers plan and book their travels, allowing for greater flexibility and accessibility. In the Philippines, the travel sector is poised for growth, with a strong emphasis on domestic tourism, fueled by the country's rich cultural heritage and diverse natural attractions. The Department of Tourism has actively promoted local destinations, which has encouraged more Filipinos to explore their own country. Moreover, the growing trend of experiential travel has led to an increased demand for customized travel solutions. Travelers are now looking for tailored packages that cater to their specific needs, whether it be adventure, relaxation, or cultural immersion. This shift presents a unique opportunity for VIAJE SUERTE to position itself as a leader in providing personalized travel experiences. As we prepare to launch, we are excited to contribute to this vibrant industry, leveraging our expertise to meet the evolving demands of modern travelers. (Sardines - Moalboal, Cebu, Philippines)
• Customization and Personalization: There is a marked shift towards tailored travel experiences, where consumers prefer packages that are specifically designed to meet their individual preferences. Our customized travel packages and personalized itinerary planning services are perfectly aligned with this trend, ensuring that every journey is unique and fulfilling. • Digital Integration: The dominance of online platforms in travel booking is undeniable. Consumers increasingly rely on digital channels to research, plan, and book their trips. At VIAJE SUERTE, we aim to harness the power of online distribution channels to reach our customers effectively and provide them with a seamless booking experience. (Cloud 9 – Siargao, Philippines)
Adventure and Experiential Travel: Adventure travel continues to gain traction, with more individuals seeking unique experiences that challenge and inspire them. Our adventure travel packages are designed to cater to this growing market, offering guided tours and activities that appeal to adventurous spirits. (Lion’s Head – Baguio, Philippines) • Family-Oriented Travel Solutions: Families are increasingly looking for travel options that cater to all ages, ensuring that everyone has a memorable experience. Our family-friendly travel solutions, which incorporate cultural immersion experiences, are designed to engage families in meaningful ways, enriching their travels together. • Group Travel Coordination: The demand for group travel arrangements is on the rise, as friends and families seek to explore the world together. Our focus on facilitating seamless group travel coordination positions us well to capitalize on this trend, providing accessible solutions that enhance the group travel experience.
Segmentation • Adventure Travelers o Demographics: Typically aged between 25-40, these individuals are often single or in relationships without children. They may have a college education and are likely to work in dynamic fields such as technology, marketing, or outdoor education. o Customer Needs: This segment seeks thrilling experiences, unique adventures, and opportunities to explore nature. They require customized travel packages that offer guided tours, accommodations, and activities tailored to their adventurous spirit. o Purchasing Behavior: Adventure travelers are willing to invest in their experiences but prefer to compare options online. They often rely on reviews and social media for recommendations and are likely to book last-minute trips. (Bamboo Resort – Davao, Philippines)
Fleepit Digital © 2021