There are two branches to this business model 1. Opallite Property Management Solution a. Legal Documentation ABN b. Safety Regulations Compliance c. Copy of Contract d. Business ABN Name and details e. Photos / Camera f. Accountant – Trust g. Account – Subsidiary company h. RTA Agreement i. Legal Documentation j. Solicitor k. Software l. Lease renewal m. Lease timeframes n. Dwellings – Share /Granny Flat/ Unit / House o. Marketing / Linked in - Advertising / marketing and for lease sign – realestate.com.au p. Switching to my company – timeframe legalities q. How often to contact Landlords and Tenants r. Screen processes s. Referring to tradies (have ready – including known electrician – interview them t. Tribunal 1
v. Routine inspections w. Software x. Advertising / marketing y. Paying the bills / smoke alarms / water readings etc z. Will not be handing keys to tradies – I will let them in. aa. Leaving the premises – how much notice ab. Inspections – how much notice ac. Processes for leaving the premises permanently ad. Taking back possession if necessary ae. Communication – even for a chat – leave a chat on the website for return calls af. Government websites ag. Free business courses ah. New quote on website each day and positive affirmation ai. Contactable 7 days a week aj. Engaging videos on my website / increase website engagement ak. Referral incentives al. Conduct market research am. Live chat an. Fun poll ao. Content scannable and easy photos ap. Feedback 2
a. Two free mowing sessions b. Inspection preparation ready c. One free clean d. Repairs e. Free plans f. Add handyman page with free furniture / trade page g. Deceased estates h. Cleaning services i. Garden maintenance j. Staging a property MARKET ANALYSIS Developing a Market Analysis for a new business or new product provides an entrepreneur a better understanding of the size and specific segments of a market, as well as an evaluation to determine if the target market will support the business’ growth plans. Market Analysis is a critical part of any business plan created, whether to inform the business or to communicate to potential investors the size of the opportunity. This analysis documents an overview of the industry that your business will participate in. As you narrow this sector down to the ideal customer based on your business strategy, you will define your target market. A detailed description and sizing of the target market will help the reader understand the market value you are pursuing (the number of potential customers multiplied by the average revenue for your product or service). 3
demographics, buyer characteristics, your target market's needs and how these needs are being met currently. If there are any direct competitors, these should be compared to how your offering will solve it in the future. This section may also include a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis as necessary, to better assess your business’ position against the competition. 4
sections. Only include what you need and remove everything else. Industry Type: Begin with the broader descriptions of your market opportunity. For instance, if you are planning to open a jewelry store, the industry type would be retail sales, but only locally versus if you sold online. Within the retail jewelry industry, globally, revenues are expected to exceed $250 billion by 2020, but your local jewelry store will have a much smaller market. Identify the number of families or customers in your local geography that might fit into your demographic target group. • Industry Category: Describe the broad industry you will be working in. You want to look up specific SIC codes over the internet for the broad groupings. • Industry Characteristics: What are the specific characteristics of the industry? Who are the main participants, at a high level? Customers, suppliers, competitors? • Trends: How is it trending in terms of growth, new participants, new products? • Stability: Comment on how stable the industry has been historically and how dynamic it is currently. Market Segmentation: This section is where you will define the main market segments as well as the one or two you will be targeting. Begin with the Total Available Market (TAM) within the industry you plan to compete for. This includes all types of customers that have an interest in or 6
subset of the TAM that your company can reasonably serve or market to effectively. Within the last group, is your Target Market which is a segment defined as a group of people (or other businesses). As your business expands, 7
your market share. 8
everyone that is in the market for jewelry. The SAM might be those in your city, if you are a local store. If you are an online develop your unique offers, you might geography you can service. You can also segment the market by criteria such as quality, price, range of products, geography, ethnicity, age group, or others. A few other elements to consider would be to answer 9
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