Summary of "WORKAHOLIC - Graduate Fashion Project Research"

Introduction

The project "WORKAHOLIC" is a comprehensive collection for the Fall-Winter season, targeting both men and women aged 22-27. Inspired by the phenomenon of workaholics, the collection combines Menswear style to create a range of stylish and modern workwear outfits. The goal is to design creative and unique workwear pieces that reflect the spirit of hard work and balance between work and life.

Main Content

The research includes studying the fashion market in Vietnam for the Fall-Winter season, analyzing materials used in fashion design, understanding the characteristics of the target customers for the collection, examining the context in which the collection will be worn, exploring fashion trends for 2025 such as popular colors, patterns, styles, garment structures, materials, and mix-and-match trends. Additionally, the research delves into the emotional aspects of design, focusing on the phenomenon of workaholism and its impact on individuals, as well as studying Menswear style in terms of its concept, development history, characteristics, notable collections, designers, and brands.

Conclusion

The "WORKAHOLIC" project aims to raise awareness about work overload among young people, address work addiction issues, and foster empathy towards those affected by this phenomenon. By merging the dedication of workaholics with Menswear elements, the collection seeks to convey a message of diligence, style, and harmony between work and life.

WORKAHOLIC - GRADUATE FASHION PROJECT RESEARCH - Flipbook by Fleepit