Internal Creative Brief Form - Summary

Job Details and Requirements

The internal creative brief form outlines a job request for the Creative team for Valentine's Day promotion for Tata Play Binge. The requested materials include mashups, statics, videos, and OTT aggregation creatives following the theme of love and gifting. The communication will focus on offers for Prime and Non-Prime assets.

Communication Strategy and Objectives

The campaign aims to increase brand visibility during Valentine's Day by creating a love and gifting vibe among the audience. It is expected to enhance brand awareness, visibility, and boost product sales. The promotion will convey the message of love and gifting associated with Tata Play Binge.

Call to Action and Deliverables

The campaign will be focused on performance marketing with no specific call to action mentioned. The deliverables will include web banners for digital media and content for promoting the Valentine's Day offer. The campaign will be instrumental in positioning the brand effectively during the festive season.

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