April, 2025 TIMELESS LEGACY OF THE ROLEX DAYTONA SPOTLIGHT! DISCOVERING POSHBOX Designer on a DIME! VASTRA VERDICT: 12 MUST-HAVES ACROSS FASHION & TECH THE DEBUT VAISHNAVI BHARDWAJ THE HAUTE INDEX: IS GENERATIVE AI THE NEW FASHION-TECH BUBBLE AND MORE...
Vastra Verdict Vastra Verdict 12 Must-haves across Fashion & Tech Feel like a Million bucks without spending a Million PAGE 22 PAGE 19 Exclusive! In talks with Ms. Vaishnavi Bhardwaj Founder of Seeva PAGE 1 Timeless: Legacy of the Rolex Daytona Retrospect: Spotlight! PoshBox unveils The Interview Edit Recap of the Wedding trends of this Season PAGE 24 PAGE 3 How-to Guide! PAGE 34 PAGE 6 A quick, wiki-style fashion tutorial. Trending Now: Micro trends in Fashion &Tech PAGE 14 Between the Lines Style Horoscope PAGE 9 The Haute Index What your birth month says about your fashion personality. Can Ralph Lauren and Coach Reboot American Luxury? Is Generative AI the New Fashion-Tech Bubble? How Bootstrapped Beauty Brands Are Growing PAGE 12 Heritage Handwoven: Indian Artisans threading Luxury through Time PAGE 18 Eye Candy: Get Your Poster! WatchOut! PAGE 16 PAGE 28 10 emerging Indian Brands worth watching Fashion Therapy! GenZ-style Q&A PAGE 31
(Letter from the editor) A Dream, A Journey, A Beginning There was a time when Vastra was nothing more than an idea—just a whisper in the wind, a vision of a fashion magazine that would be bold, boundary-breaking, and deeply rooted in both heritage and modernity. It was a dream that refused to be silenced, even in the face of obstacles, doubts, and the ever-daunting question: Will this ever become real? And now, here it is. Real. Printed. Published. In your Hands. This first issue of Vastra is more than just a collection of pages—it is a testament to perseverance, passion, and an unshakable belief in the power of fashion. It is a love letter to the art of dressing, a deep dive into the craft, the industry, and the people who make it extraordinary. It is also proof that dreams, when pursued relentlessly, have a way of shaping themselves into reality. For those of you who are reading this—whether you are a designer, a fashion enthusiast, an industry insider, or simply someone who appreciates style—I cannot thank you enough. You are part of this journey now. What Awaits You in These Pages? This debut issue is a fearless dive into fashion—its legacy, trends, business, and mystique— blending aspiration with accessibility. it’s more than just pages—it’s an exploration of fashion’s power and poetry. The Journey Forward Vastra isn’t just a magazine—it’s a movement. A place where fashion is celebrated, redefined, and made meaningful. With each issue, we bring stories that matter, trends that inspire, and insights that elevate. For now, we pause to appreciate this first step—this dream turned reality. To those who believed, contributed, and made this tangible— thank you. And to you, dear reader, thank you for being part of this journey. the future? The future is always in fashion. The only thing left to do is say... Welcome to Vastra.
MEET VAISHNAVI BHARDWAJ IN TALKS WITH THE FOUNDER OF SEEVA, A POWERHOUSE BRAND IN THE MAKING. WE DIVE DEEPER WITH MS. VASHNAVI BHARDWAJ INTO THE WORLD OF FASHION AND STYLING LET’S START AT THE BEGINNING—WHEN DID YOU START YOUR JOURNEY, AND WHAT WAS THE DEFINING MOMENT THAT LED TO THE BIRTH OF SEEVA? I STARTED MY JOURNEY IN FASHION DURING COLLEGE, BUT THE IDEA FOR SEEVA CAME FROM A REALIZATION: PEOPLE OFTEN STRUGGLE WITH STYLING DESIGNER PIECES IN A WAY THAT TRULY COMPLEMENTS THEIR PERSONALITY AND BODY TYPE. I WANTED TO BRIDGE THAT GAP BY CREATING A BRAND WHERE DESIGN AND STYLING GO HAND IN HAND. THE DEFINING MOMENT WAS WHEN I SAW A NEED FOR FASHION THAT FEELS EFFORTLESS—WHERE PEOPLE DON’T JUST BUY CLOTHES BUT ALSO GAIN CONFIDENCE IN WEARING THEM. THAT’S HOW SEEVA WAS BORN WITH SUSTAINABLY. CLASSIC CASCADE BLENDS BOHO, OLD-MONEY , AND VINTAGE FASHION WITH MODERN TRENDS. EVERY BRAND HAS A STORY. WHAT’S THE STORY BEHIND THE NAME ‘SEEVA’? MY MOTHER IS MY BIGGEST INSPIRATION. SHE HAD DREAMS OF BUILDING SOMETHING OF HER OWN WHEN SHE WAS YOUNG, AND SEEVA IS A TRIBUTE TO THAT VISION. THE NAME COMES FROM COMBINING SEEMA (MY MOTHER’S NAME) AND VAISHNAVI (MINE). IT REPRESENTS US AND OUR SHARED BELIEF THAT THERE IS NO AGE LIMIT TO ACHIEVING DREAMS. SEEVA IS FOR THOSE WHO WANT TO BUILD A LIFESTYLE WITH US—WHERE FASHION IS MORE THAN JUST CLOTHING; IT’S A STATEMENT OF CONFIDENCE AND INDIVIDUALITY. WITH SO MANY BRANDS GOING SUSTAINABLE. HOW DOES SEEVA INTEGRATE ETHICAL AND SUSTAINABLE PRACTICES INTO ITS DESIGNS? SUSTAINABILITY IS AT THE CORE OF WHAT WE DO. OUR CLOTHING IS CRAFTED FROM MOSTLY SUSTAINABLE FABRICS, ENSURING THAT FASHION IS BOTH ELEGANT AND RESPONSIBLE. WE ALSO FOCUS ON VERSATILE DESIGNS THAT LAST BEYOND TRENDS, PROMOTING MINDFUL CONSUMPTION.
AND COMMERCIAL SUCCESS? CREATIVITY AND COMMERCIAL SUCCESS HAS BEEN BOTH A CHALLENGE AND A REWARDING I COMBINE DESIGN ELEMENTS AND STYLING INTO ONE SEAMLESS PIECE. WITH MY CREATIONS, YOU DON’T NEED TO WORRY ABOUT STYLING—YOU SIMPLY WEAR THE PIECE AND IT SPEAKS FOR ITSELF. WHILE STAYING TRUE TO MY CREATIVE VISION, I MAKE IT A PRIORITY TO RESEARCH AND UNDERSTAND THE CONSUMER N INDIAN MARKET DAILY. THE KEY FOR ME HAS BEEN FINDING WAYS TO ALIGN MY UNIQUE AESTHETIC WITH THE PRACTICAL NEEDS OF CONSUMERS. I CONSTANTLY EXPLORE HOW TO ADAPT MY DESIGNS SO THEY NOT ONLY REFLECT MY STYLE BUT ALSO RESONATE WITH PEOPLE AND FIT SEAMLESSLY INTO THEIR DAILY LIVES. MY ULTIMATE DREAM IS TO BRING LUXURY FASHION INTO RETAIL, MAKING IT ACCESSIBLE TO EVERYONE, BECAUSE I FIRMLY BELIEVE THAT EVERYONE HAS THE RIGHT TO LOOK AND FEEL GOOD IN THEIR OWN PERSONAL STYLE AND INDIVIDUALITY. IT’S ABOUT BLENDING ART AND PRACTICALITY WITHOUT COMPROMISING ON EITHER. SEEVA ISN’T JUST A FASHION BRAND; IT’S A STYLING-FIRST BRAND. SEEVA HAS GAINED ATTENTION IN A COMPETITIVE INDUSTRY. WHAT DO YOU THINK SETS IT APART FROM OTHER BRANDS? EVERY PIECE IS DESIGNED TO BE EFFORTLESSLY WEARABLE, ELIMINATING THE “HOW DO I STYLE THIS?” DILEMMA. PLUS, WE OFFER STYLING SUBSCRIPTIONS, WARDROBE CONSULTATIONS, AND EVEN GROOMING SERVICES—GIVING OUR CUSTOMERS A COMPLETE EXPERIENCE BEYOND JUST SHOPPING. WHAT ARE SOME UNDERRATED SKILLS THAT HAVE HELPED YOU IN THIS JOURNEY THAT PEOPLE DON’T TALK ABOUT ENOUGH? • ADAPTABILITY: THE INDUSTRY IS ALWAYS EVOLVING, AND BEING ABLE TO PIVOT QUICKLY IS CRUCIAL. • NETWORKING: BUILDING GENUINE RELATIONSHIPS HAS OPENED UNEXPECTED DOORS FOR ME. • UNDERSTANDING CONSUMER PSYCHOLOGY: FASHION ISN’T JUST ABOUT DESIGN—IT’S ABOUT HOW PEOPLE FEEL WHEN THEY WEAR SOMETHING. • SELF-BELIEF: ENTREPRENEURSHIP COMES WITH DOUBTS, BUT STAYING COMMITTED TO YOUR VISION IS KEY. WHAT’S NEXT FOR SEEVA? ANY EXCITING PROJECTS, COLLABORATIONS, OR NEW DIRECTIONS WE SHOULD LOOK OUT FOR? WE’RE WORKING ON OUR CLASSIC CASCADE COLLECTION FOR BOTH MEN AND WOMEN, WHICH BLENDS BOHO, OLD-MONEY AESTHETICS, AND VINTAGE FASHION WITH MODERN TRENDS. WE’RE ALSO EXPANDING OUR STYLING SERVICES AND WORKING ON SOMETHING EXCITING THAT I CAN’T REVEAL JUST YET—BUT IT’S GOING TO REDEFINE HOW PEOPLE EXPERIENCE FASHION. AS SEEVA TAKES ON THE WORLD, ONE RUNWAY AT A TIME, SHE LEAVES US WITH A SIMPLE TRUTH—CONFIDENCE IS THE BEST OUTFIT, AND SHE WEARS IT FLAWLESSLY. HERE’S TO BREAKING BARRIERS, OWNING THE SPOTLIGHT, AND REDEFINING BEAUTY ON HER OWN TERMS!
Redefining Men's Fashion in India
a world where men’s fashion often takes a backseat to women’s, PoshBox is rewriting the narrative. With an unwavering commitment to personalization, sophistication, and innovation, this trailblazing brand is redefining how men dress—effortlessly blending comfort with contemporary style. Whether it’s impeccably tailored workwear, or the commanding presence of a flawlessly fitted formal shirt, PoshBox has emerged as a revolution in Indian menswear. A VISION BORN Founded in 2023 in the cultural heart of India - Varanasi, PoshBox is not merely a fashion brand — it is a movement. From subscription-based styling services to exclusive collections that blend innovation with practicality, the brand has created a niche for itself in a market that often lacks accessible, high-quality, and well-curated menswear. PoshBox’s core offering lies in its personalized fashion subscription service, an idea that simplifies shopping for men who want to look sharp without the hassle of endlessly scrolling through online stores or making tedious trips to the mall. By pairing clients with professional stylists, PoshBox ensures that each selection is curated based on individual preferences, body type, and lifestyle needs. For men who are too busy, too confused, or just too bored of shopping, this service is a lifesaver. Each month (or per request), customers receive a box of handpicked outfits, ranging from tailored workwear to laid-back weekend staples—all delivered to their doorstep. THE LIGHEST SHIRTS EVER MADE IN INDIA! A brand is only as good as its signature innovation, and for PoshBox, that title belongs to the AIR Collection. Dubbed “India’s lightest formal shirts,” this range has been designed for men who love the look of formalwear but hate the discomfort that comes with it. Weighing less than 200 grams, these shirts are crafted from 100% natural cotton, making them ultra-breathable, ridiculously comfortable, and stylishly effortless. Perfect for India’s sweltering heat, the AIR Collection has been a massive hit, proving that luxury doesn’t have to be heavy. DRESSING THE NEXT GENERATION OF PROFESSIONALS The Interview Edit — a collection specifically designed to help young professionals and first-time job seekers make a lasting impression. Never a brand to rest on its laurels, PoshBox continues to reinvent its offerings to cater to the evolving needs of modern men. V A S T R A 3
confidence and set the tone for success, this upcoming collection will feature polished, power-packed essentials like: - Crisp, breathable shirts that command attention without being overbearing. - Classic yet modern trousers that pair well with both formal shoes and sneakers. This collection isn’t just about clothes—it’s about transforming the experience of dressing for success. Whether you’re heading to your first big interview, a networking event, or even your first day at a new job, The Interview Edit ensures you’re dressed to impress. SUSTAINABILITY x STYLE PoshBox isn’t just redefining style and convenience; it’s doing so with a conscious approach to sustainability. The brand prioritizes natural fabrics, ethical production, and long-lasting quality, ensuring that its collections are as kind to the planet as they are to your wardrobe. In an era where fast fashion dominates, PoshBox offers an alternative that’s timeless, durable, and environmentally responsible. SO WHY POSHBOX? PoshBox is more than just another clothing brand—it’s the Future of Men’s Fashion in India. With its customer-first approach, continuous innovation, and effortless shopping experience, it has quickly become the go-to destination for men who value both aesthetics and practicality. - Personalized styling services that take the guesswork out of shopping. - Exclusive collections designed for the modern Indian man. - Sustainable fashion choices that don’t compromise on quality. - A brand that listens, evolves, and keeps raising the bar. READY TO UPGRADE YOUR WARDROBE? EXPLORE THEIR LATEST COLLECTIONS AT POSHBOX.IN AND STEP INTO A WORLD WHERE FASHION MEETS FUNCTION, SEAMLESSLY. With The Interview Edit on the horizon and a growing community of loyal customers, PoshBox is well on its way to becoming a household name in Indian menswear. V A S T R A 3
Crown’s Legacy The Rolex Daytona
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