MN Women Business Owners Hall of Fame MN Woman Business Owner of the Year National Association of Women Business Owners “Vision Award” Powerful Women International Connections “Courage Award” Governor’s “Entrepreneurship Award”
you get out of bed? Like the hill is so steep that you’re never going to reach your dreams? Well, stick with me! Let’s explore how different your life would be if you owned your own business. How the freedom you would have would feel, if you didn’t have to hustle to a job every morning!
Do you dream of a day when you’ll be your own boss? When you don’t have to ask permission to take the day off to care for a family member? Or go to your child’s school play? When you can take your family on a magical vacation? When you’ll have enough money to buy that new car, not a second-hand one? Are you uncomfortable with the idea of starting or growing your own business because you don’t know how to do it? This book is designed to get you past that hump! It’s also designed to give you a broad overview of my unique system “Seven Keys to Kicking Butt—What They Don’t Teach Women in Business School,” which addresses some of the fears you might have. I heard a professor say that it’s a shame that business schools teach the technical aspects of entrepreneurship, but leave out the heart of it. I fill that gap! I can help you sort out all the tangles, to help you find a business you’d love to do, that would fill your heart and your mind. THE STRENGTH OF WOMEN Let me help you strengthen the inherent qualities you already have that make women a marvelous fit for business. I’m going to introduce you to the business systems I created that took me from 8 years in a tiny rural two-room school (4 kids in my class!) to the cover of national business magazines. My systems also got me inducted into the Women Business Owners Hall of Fame, systems capitalizing on the unique strengths women have. 4
by getting rid of the three myths women tell themselves! 6
Betty White was still doing football commercials at 93!! Colonel Sanders was 65 when he started Kentucky Fried Chicken,and the franchise grew to 25,000 stores n 147 countries. Grandma Moses didn’t start painting till she was 77. Some of her paintings sold for more than a million dollars. 7
someone else is already doing what I love. Do you know that many businesses are started with ordinary products? The secret is to put a twist on that product to make it uniquely your own. Here are some examples: What is more ordinary than hamburgers? Or chocolate chip cookies? Founded in 1977, Mrs. Field’s had $133 million in sales by 1998. The Great American Chocolate Chip Company was also started in 1977 by two men with their grandmother’s recipe. By 1985 it was doing $100 million in sales. It was the name that did it—plus a great recipe! 8
I don’t have any training… This is possibly a hard belief to overcome. But if you are starting a business of something you love doing, you already have skills. Or you can teach yourself what you need to know. There is also a marvelous tool for you to use, called the internet. I go to Google all the time when I need to learn. Here’s an example of what one person did with no training. He found the big trend on Etsy selling jewelry made from Scrabble pieces. There was only one person selling instructions on how to make the jewelry, and the PDF and the video weren’t very good. So he taught himself how to make the jewelry, put together a great PDF of instructions, and made a great video. Some months he made $25,000 selling the instructions! WOW! What do you see on Etsy that you also know how to do and could teach others? 9
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