Sales Playbook For Face2Face & Telemarketing

Introduction

This playbook is designed to guide salespeople in acquiring committed givers through face-to-face and door-to-door techniques, aiming to create long-term relationships and continuous support for the cause.

Objective

The primary goal is to acquire committed givers for regular contributions and build lasting relationships fostering loyalty and advocacy for the organization.

Sales Process Overview

The process includes lead generation, qualification, pitch, objection handling, closing the donation, and post-sale engagement to ensure ongoing relationship-building and retention.

Lead Generation and Qualification

Strategies for identifying leads include targeting neighborhoods with higher charitable giving likelihood and engaging individuals showing interest and openness to financial commitment.

Sales Pitch and Communication

The pitch should focus on connecting the lead emotionally and rationally to the cause, addressing motivations effectively to secure their commitment.

Handling Objections

Anticipating and gracefully addressing common objections like affordability, need for time, or existing donations is crucial in the sales process.

Sales Playbook For Face2Face & Telemarketing - Flipbook by Fleepit