Please submit this form for all creative job requests to the Creative team when the Communications material is required. Job Name: Valentine’s Day – Performance Date requested: 29th Jan’25, 12.45 PM Requested by: Karan Mehta Brand Name: Tata Play Binge TImeline: 6th Feb, 2025 Details of promotion Please describe the exact campaign you intend to implement, giving as much detail as possible. Description (in detail): Since Valentine's Day is coming up, Karan wants us to create mashups (content-led), statics, and videos. The theme will revolve around love and gifting. The creatives will be having layouts with hearts, Valentine’s Day colour palettes, and other related elements that reflect the occasion. He also wants us to make OTT aggregation creatives for the topical. The communication here for Prime assets will be – Get 15 OTT Apps at Rs. 249/- and for Non-Prime assets, it will be – Get 13 OTT Apps at Rs. 199/- Reference: NA Initial Thoughts (if any) Mandatories Collateral requested EDM No Social media No Poster No Press release No
No Print advertisement No In-house Digital screens No Menu A5- Booklet No Radio ads No Web banners on DM & DFT Yes How would you like to communicate this offer/promotion? The creatives required are for performance marketing. What is the reason for this campaign/promotion? The campaign is for the upcoming Valentine’s Day, and the client wants to create performance creatives around the theme of love and gifting to increase brand visibility during this topical moment. The campaign will also help the brand create the love and gifting vibe among the audience during the Valentine’s Day. Brand positioning What will this promotion achieve for the brand? What should people be saying about us once they the campaign is completed? This promotion will help in brand awareness, brand visibility, and the sales of the product will increase. Call to action Will the campaign communication have a call to action, if yes, please mention it below CTA: NA Phone: NA Email: NA Other: NA
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