iown Collection Review A/W 20/21

Men's Trends: Modern Romantic

Discover how classic styles are transformed with extravagant detailing and fabrics, updating WGSN's #softmasculinity trend for the new season. The wealth of opulent fabrics and extravagant embellishments across the menswear shows points the way towards Holiday and partywear looks for A/W 20/21. Embrace the feminine aspect of this trend and focus on design details and accessories. Colour, fabric, detail, trim; they all need to live within the theme of opulence and extravagance.

Rochas Action Points

Embrace the feminine aspect of this trend and consider sustainable options wherever possible. Plan by department to ensure the wealth of fabric options are covered. Focus on design details and accessories, as the look isn't really about new shapes and silhouettes. Consider where print, embroidery or stitch techniques might replace sequins and beads from a sustainability point of view. The overall mood is about dramatic styles with a feminine softness, using glamorous trimmings and a romantic palette.

Rochas Mood Dramatic Styles

As #softmasculinity evolves, an element of #pyjamadressing comes into play, creating powerful and sensual looks with a feminine softness. Use slinky fabrics to change the feel of tailored separates and create languid silhouettes. The color palette features boudoir shades that spell indulgence, combining familiar tones with less traditionally menswear colors to create expressive and colorful holiday and partywear looks.

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