agents and how bad an experience they had both had when selling their own properties. Wind forward 18 months and they were both running Town and Country Herts & Essex Estate Agents. They became more convinced than ever that the ‘dubious, archaic & darn right bad practices of far too many estate agents were simply not going to stop. These cause major headaches & heartbreaks for vendors & sellers alike. For example: 51.8% of all UK home sellers fail to sell within 10 months [source: Jefferies International Investment Bank] 40% of all Harlow sales collapse before exchange of contracts [source: Rightmove] £2,899 is the average amount a home mover will lose though having a transaction collapse [source: Which? Mortgage Advisors] 35% of all UK homes currently for sale are marked ‘price reduced’ [source: Zoopla] 35-40% of all sales are successful only after a change of estate agent [source: Rightmove] Enough was enough for Lee & Geoff and in July 2023 they formed their own company and JUKES ESTATE AGENTS was born. Their mantra “Changing the way Estate Agents work!” is exactly what they have been doing & will continue to do! Based in Harlow but with satellite offices in the surrounding areas JUKES ESTATE AGENTS continue to be innovative and are essentially completely different & therefore unique in their approach to handling perhaps the most important thing you will ever do: Buy & Sell property. We hope you enjoy the next 26 pages that explains how we do what we do and why we are: CHANGING THE WAY ESTATE AGENTS WORK! ffoeg ffoeg ffoeg None of the 5 things above apply to JUKES ESTATE AGENTS. They have consistently ‘topped’ the charts by being the fastest selling local agent. Their ‘fall through’ rate is less than 4% (the average is a staggering 40%). Over 95% of their properties sell for asking price or above. This is achieved by ACCURATE VALUATIONS, SUPERB MARKETING & AN AFTER SALE SERVICE THAT IS SECOND TO NONE! eeL eeL eeL
To be honest, there are many reasons. However, here are just a few.. 1. We value your property accurately (see pages 4-9). 2. We advertise your property in more places than ANY other agent (see pages 10-12). 3. We are the ONLY local agent that uses AI to advertise your property (see pages 11 & 12). 4. We believe we will market your property better than ANY other agent (see pages 10-16). 5. We also use AI to enhance your listing (see page 14). 6. We give every viewer a 20 page property & area report (see page 16). 7. We are open 7 days a week until 10.00pm every night (see page 15). 8. We do NOT charge agency fees ( See pages 18 & 19).
The first thing for you to decide is how much you are going to advertise your property for. You can have the best marketing in the world but if the price isn’t right, it will NOT sell. Put it on for too much money and you will end up having to have the price reduced. This hurts your chances of selling. MAKE SURE YOUR AGENT IS NOT OVER VALUING Unfortunately, too many agents will tell you what you want to hear! Either that or they use the old “Let’s give it a try at this much for a few weeks and see what happens.” It’s utter nonsense! Make sure your agent can prove to you what your property is worth. The graphic to the left is from property market data company ‘THE ADVISORY’. This shows how an over valued property ends up selling for less than it is really worth. The exact opposite is true if the property is put on for what it is REALLY worth or even better, slightly lower! e t U o s v l a e f o S l S T G T e s l o s l g i o l n r r S T N o e i h l t a g s a o e h r t r e PRICE REDUCTIONS, just how damaging are they? The latest Data from Rightmove & Zoopla PROVES that: 1. Property that has had a price reduction is 10% less likely to sell at all! 2. Property that has had a price reduction and does go on to sell, sells on average for 3.8% less than the NEW ASKING PRICE! 3. 40% of all property that sells after a price reduction, sells for more than 5% less than the NEW ASKING PRICE! 4. Properties that have undergone a price reduction take at least twice as long to sell (if they ever manage to sell at all!).
Below are two actual case studies that prove that fact that by overvaluing you rarely sell & by valuing accurately and actually marketing it for a little lower produces better results. CASE 1: The vendors had been on with another agent for 6 months (amazingly, this agent was a friend of the vendors). Whilst the vendors were quite happy to take £450,000 for their property, their agent (a friend), told them the best way was to list it for £485,000 and if they got lucky then it was ‘happy days’, and at the same time, if they got bid down to £450,000 then they would still be happy. 6 months in and just 5 viewings later, it had not sold and the price had been reduced to £475,000 and then £465,000 We showed the vendors with hard facts (not opinions), that their property was not worth £465,000 and that in our opinion it should be marketed for £450,000. Note that we say what it should be marketed for and NOT what it is worth (See overleaf). They agreed and on 28th Oct 2023 it was listed by JUKES ESTATE AGENTS & on Nov 10th 2023 it sold for £455,000! In those 13 days we had 8 viewings & 3 offers! CASE 2: The vendors had been on with another agent for 8 months . Their agent told them their property was worth £265,000 and although the vendors had said they would be happy with £255,000, the agents told them the best way to get £255,000 was to list it at £265,000. WRONG! 8 months in and just 8 viewings later, it had not sold and the price had been reduced to £260,000 and then £255,000. As with case 1 above, we showed the vendors with hard facts (not opinions), that their property was not worth £265,000 and that it should be marketed for £250,000. Note that we say what it should be marketed for and NOT what it is worth (See overleaf). They agreed and on 22nd March 2024 it was listed by JUKES ESTATE AGENTS & on 2nd April 2024 it sold for £256,000! In those 11 days we had 19 viewings & 5 offers! Changing the way Estate Agents work!
Contrary to popular belief, when selling your home, its value is determined by one thing and one thing only: "What a qualified (and able) buyer is willing to pay for it." "No more and no less." The bottom line, and inescapable truth is this: “Your home is never worth more than what a buyer is willing (and financially able) to pay.” So how do buyers decide what they’re willing to pay? What buyers will be willing to pay for your home; in today’s market (i.e. what they think it’s worth) will be determined by comparing your home to the others for sale right now. In other words: “Today’s competition determines today’s value of your home.” Makes sense when you think about it, after all… …No buyer can purchase a property that has already been sold. They can only purchase a home that is currently for sale.
..When you bought your current home, how did you establish it’s value? Think back: 1. You probably had a budget? 2. You probably had an idea of the kind of property you needed? 3. You probably had an idea of where you wanted to live? 4. You probably got out there and viewed all the properties that looked interesting within your affordability range? 5. You probably consciously (or unconsciously) compared all these properties against one another and ended up buying the one that met your needs and gave you the most value for the price paid? Does all that sound familiar? We hope so, because we’re happy to report nothing has changed. House buyers still behave in exactly the same way today. Changing the way Estate Agents work!
True, estate agents all do basically the same ‘stuff’ i.e. marketing, negotiating, building relationships with buyers. It’s just that some estate agents do this ‘stuff’ substantially better than others. Experience tells us there is roughly a 10% spread (either side of the theoretical market value of your home) where your sale price can end up. How far above (or below) the theoretical market value of your home your sale price ends up, will be directly determined by: 1. Your choice of estate agent. 2. The skill of that estate agent. 3. The suitability of that estate agent to sell a property like yours. Bottom line: A house is never worth more than what a buyer is willing to pay… …But, what a buyer is willing to pay isn’t fixed. The right estate agent will get them to pay you more providing it is priced correctly in the first place!
the value of you home What you paid What you need What you want What your neighbours say What your friends say What estate agents say Factors that DO affect the value of you home Amenities Condition Size Location Market strength The reason we have dedicated 6 pages of this brochure to property valuation is simply because it is: THE MOST IMPORTANT THING TO GET RIGHT! Get it wrong and you will either: A) Struggle to sell, B) Sell at a lower price than you should achieve or C) Even fail to sell at all! Here at JUKES ESTATE AGENTS we have not only a massive amount of local property knowledge, we have invested heavily in data that will show you exactly how much your property should be listed for to make sure it actually sells for what IT IS REALLY WORTH! This is why we consistently have the fastest selling times in your area! Changing the way Estate Agents work!
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