Portfolio Data Analyst
Hey, I'm Oluwadamilola Iyawe a data whiz keen on transforming numbers into powerful actionable insights. As a market analyst at Nestlé Nigeria, one of the world's largest food and beverage companies, I developed a taste (pun intended) for crafting compelling campaigns through insightful analytics. Here, I transform raw data into strategies for communicating in ways that resonate with consumers, increase brand loyalty and advocacy, and most importantly boost sales ! My portfolio showcases projects where I blend technical expertise with creative strategies.
Python Data visualizations SQL Data analysis Ai Training Market reasearch/analysis
Microsoft excel/Google Spreadsheet MySQL Tableau Power Bi JupyterNotebook Google Analytics
IN MY ROLE as Market Analyst AT Nestlé Nigeria, I : Increased brand market share by 3% Recorded the highest Sellout numbers Measured a 5% sales growth via digital channels
GOLDEN MORN leads competition in terms of engagement on digital channels Screenshot of Brand Market Share of Brand and Competitors 2023 vs 2024 (Data retrieved from Kantar) Screenshot of Highest recorded Brand Sell-Out Numbers Compared to 2022 Screenshot of increased Value and Volume share of March 2024 campared YTD (Data retrieved from Kantar)
Moments x Arewa Drive Campaign Analyzing regional data, I identified competitor success in Northern Nigeria and crafted a culturally relevant "AREWA DRIVE EXPERIENCE" campaign. Featuring product sampling and local themes, this campaign had a 1.5% improvement in our market share in the regions.
Spotting a market share decline, I analyzed consumer data and led a packaging redesign for GOLDEN MORN cereal. Presenting a data-driven plan with a modern design, I secured approval and launched a campaign that boosted market share by 3%.
Market Share Analysis I conducted an in-depth market and competitor analysis for GOLDEN MORN, utilizing Excel, SQL, and Tableau to analyze metrics like social media engagement, spend, purchase frequency, and purchase weight. This comprehensive analysis provided insights into GOLDEN MORN's market position relative to competitors.
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