DC32 Facebook ADs Checklists

Checklist 1 - Creating Your Facebook Ads Account

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You need to have a Facebook Ads Account for this purpose and here is
how you can create it:
Register On Facebook Business Manager:

The first thing that you need to do is to get yourself registered on
Facebook Business Manager.
You cannot run ads and promote your business through your ordinary
Facebook accounts, so Facebook Business Manager can be of great
help.

Create a separate Ad Account for your Ads and manage it via Facebook
Business Manager.

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Creating the Account:

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Now that if you don't have an ads account to create it.
For this purpose, first, go to Facebook Business Manager following the
link https://business.facebook.com.

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There are many entrepreneurs who use Facebook as a platform to
promote their work. And if you’re one of those, then you really have to
know how to expand your Facebook account in a way that attracts new
traffic of people to your website as well as provides you with an
affordable advertisement.

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Checklist 1 - Creating Your Facebook Ads Account

Now it’s time for you to choose Business Manager Settings and go to the
option to Add Account.

If you don't have an account on Facebook Business Manager, make it by
going to the drop-down menu in Manager Settings.

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There you'll see an option to add new Account, choose it.

After you've made an account, you'll see an option of Add accounts in
the settings of the Manager.
Now it's time to create New Ad account by clicking on the option to Add
new Ad account in the Account that you already have on Facebook
Business Manager.

After this, you'll be asked to add your time zone and currency, choose it
and add it.

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It’s time for you to choose yourself to be Ad Account Admin.

Go to the Payment Methods option on your new ad account and select
them.

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Checklist 1 - Creating Your Facebook Ads Account
Provide your credit and debit card details in this section and also provide
your currency information.

Now that you've done above all steps, it's time for you to view your newly
created Ad account.

For this purpose, go back to the tab showing Ad Account in your
Facebook Business Manager.

Your Ad Account for Facebook has been successfully created and can
be easily viewed now.
You can also link your existing Account on a Facebook manager to your
new ad account by simply filling out the details like your personal ad
account ID and then accept the request to claim your new Ad account for
Facebook.

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Checklist 2 - How To Find Your Target Audience

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Arrange Surveys:

The first thing that you can do is to conduct surveys about your products.

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You need to ask everyone joining your site to take these surveys.

While doing these surveys, keep them short, and host giveaways as well
for every survey one takes.
The basic purpose of these surveys would be to know the likings and
non-likings of your audience and to know your target audience and what
they want.

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Making Use of Google Analytics:

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The next step is to take a little help from Google analytics.

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You might be creating content regularly to get engagement on your site,
but is it really that meaningful for your audience? You need to have an
idea about what kind of people you're targeting for the promotion of your
work. Finding a target audience is a tricky task so you can simply follow
the steps below to know the basics of finding the target audience:

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Checklist 2 - How To Find Your Target Audience

Create an account on Google Analytics and add a dashboard that will
show all the stats about your audience.

This way, you'll be able to find your target audience more easily because
the final results will be based on age, gender and location etc.

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Use Facebook Insights:

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To do so, you first have to go to the Facebook page of your brand.

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There, you'll see the option showing "Insights"; you have to tap on it.

The next step is to choose the option showing "People" from the
drop-down menu.

Now you can easily see the types of audience that you have and what
they share in common and which one of them are more active.

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Choose your Best Content:

In this step, you’ll have to avoid the mistake of choosing such content
which provides low engagement.
First, analyse your audience using Google analytics and get to know
their wants and needs.

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Checklist 2 - How To Find Your Target Audience

Now you have to create content which is in correspondence to your
target audience desires.

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Get Feedback:

You’ll never be able to get good engagement unless you get feedback
from your audience on a regular basis.
For this purpose, create emails asking for feedback about your work and
send those to your target audience. This way you'll find your target
audience which would be liking your work.

Target your audience in a way that you know which ones are cold and
are not showing interest in your posts.

You can use Ads manager to learn about your audience interests and
target them accordingly.

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Checklist 3 - Facebook Ads For Landing Pages

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Know Your Purpose:

The very first step is to make sure that your landing page is related to
what you want to advertise.

You have to keep your purpose insight and make your landing page
accordingly.

It can either be a sign-up option for a newsletter or a direct link to buying
the product; it totally depends on you.

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Focus On Visuals:

Now that you know your purpose, its time for you to start creating your
landing page for Facebook Ad.

Firstly, your Facebook ad Landing Page has to be visible and readable
for the user.

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In today's world, almost everyone uses Facebook and is an active user
there. By creating such Facebook ads that link to the landing pages of
your website, you don't only increase the traffic to your site, but you also
persuade the users to buy your products by taking them to your website
automatically from the Ad. This trick is a key to successful marketing and
here is how you can create such landing pages:

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Checklist 3 - Facebook Ads For Landing Pages

Do not forget to include the logo of your brand on the landing page to
make it clear.
You can also include the images and visuals of your products on the
Facebook ad that will take the user to your landing page containing that
product to be bought.

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Use Facebook Developer:

You have to focus on the style of your Facebook ad landing page. Under
your profile picture, you can include tabs that are also landing pages.

First, develop some content outside of your Facebook page and link it to
the already existing page of yours on Facebook by creating a tab.

Now get logged into Facebook Developer and there you'll see a green
button displaying "add a new app", tap on it.

After this, choose from all the available options to complete the setup
and get it done.

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Make It Interesting:

To do so, you have to include the exact information in the ad as it is
about the product.

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Checklist 3 - Facebook Ads For Landing Pages
Make your landing page relevant to your ad so that no one faces
difficulty in navigating your site.

Include a link to your website's main page or blog on your landing page
to direct users to your original site.

Avoid directing audience to other sites as they’ll lose all the interest in
this process and won’t reach your site.

Do not overcrowd your Facebook Ad landing page with information and
use short and brief statements in the ads.

You can also showcase your privacy policy in your Facebook ads so that
people can trust you.

Last but not least, disable all the other kinds of pop-ups because they
might distract your audience and take them away from your original site.

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Checklist 4 - Facebook Ad Formats

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a. Brand Awareness:

Such formats of Facebook ads can be used to spread brand awareness,
and they can be in the form of a photo, video, canvas or a slideshow.

There are certain limits and specs of these formats that should be kept in
mind while using them like image size and resolution etc.

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b. Reach:
These formats of Facebook Ads are used to increase reach frequency to
your site by using suggested and streamed videos on the News Feed
that link Facebook Account to the original website.

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c. Traffic:

This format of Facebook Ads is used to get traffic on site by using
engaging videos and photos created by fixed and ideal specs.
d. Engagement:

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There are a number of different Facebook ad formats that fit into every
need and demand one has. These formats help business owners to
advertise better and in accordance with the type of product being
advertised. Some of these ad formats are discussed below, and they can
be used whenever they're suitable to be used:

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Checklist 4 - Facebook Ad Formats
The engagement format of Facebook ad is very simple as it is the most
clicks, the likes on posts and the number of the new audience getting to
your site.

So, the engagement can be increased by creating more appealing
content in Facebook Ads.

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e. App Installs:

This format can easily be selected while creating the ad by going to the
option showing “Formats” and choosing “App installs” format from there.

App install formats can either be a photo, a video or a carousel. You just
simply have to include an option to install the app in there.

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f. Video Views:
This Facebook Ads Format is in the form of videos that include a link to
the website. By video views, the viewers get an idea about the brand
and are persuaded to tap on the link and get directed to the product’s
website.

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g. Lead Generation:
Such formats of Facebook Ads have a call-to-action in them which direct
the users to the main web page of the site where products can be
viewed and bought.

Lead generation format includes an Instant Form that is required to be
filled by the users, and they provide their contact information there.

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Checklist 4 - Facebook Ad Formats
h. Messages:
This format of Facebook ads includes clicking to messenger feature
where all the queries are answered, and details are given via messages
to those who click on the ad being shown on the Facebook page.

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i. Conversion:

This type of Facebook ads format asks users to take immediate action
after clicking on the ad.

The users are asked to install the app, buy product or visit webpage by
clicking on such ads having conversion format in them.

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j. Product Catalog Sales:

The product catalogue sales format can be very helpful for you in selling
your products.
You can include your products in a single image or create a catalogue by
choosing multiple images of your product and show it on Facebook ads
to attract an audience.

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k. Store Visits:

This format works by adding the location of your stores to the Facebook
ads.
The audience will be able to reach you even if you have multiple stores
through the location being provided by you on the Facebook ad.

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Checklist 4 - Facebook Ad Formats

Checklist 5 - Facebook Video Ads Checklist

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Starting Up:

The first step in creating Facebook ads first to have a Facebook account.
If you don't have a Facebook account, create one immediately.

Now after logging in to your Facebook account, you’ll see an option
saying “Create ads” in menu present at the top of your profile. Tap on it.

Now that you’ve chosen the option to create ads, it’s time to identify the
purpose of these ads.

Here you can choose from a number of many objectives, and in this
case, you'll choose "Get Video Views".

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Setting the Audience and Ad:

After finally establishing your Facebook video ad, it's time to choose an
appropriate audience for it.

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Facebook is one of the most widely used social media platforms, is a
great place to promote business and advertise it. You can use photos
and videos to create Facebook ads about your product very easily.
Facebook video ads are not difficult to deal with and here are some
steps that can be followed to develop such ads:

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Checklist 5 - Facebook Video Ads Checklist

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After this include a budget for this advertisement as well.

The schedule of these Facebook video ads should also be explained in
this step.

All of these steps will help in setting up an audience according to the
type of product that you're selling, and they'll be interested in buying it.

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Creating Video:

The major fun part of this whole Facebook video advertisement is the
creation of the video.
This Ad video can either be in the form of a slideshow or any video from
your library, or you can also browse it on the internet. The point is that it
should be in accordance with your ad.

Now that you’re creating a video for your ads, it’s necessary to keep
Facebook video specs in mind about resolution, size etc.

This video ad can now be uploaded anywhere on Facebook, and a link
to your site can also be added to it.

You can also do paid advertisement for these Facebook video ads by
paying other advertisers to help you promote these video ads.

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Checklist 5 - Facebook Video Ads Checklist
Now add an introduction to some ebook or any upcoming product that
you’re selling in the video ad.

While recording a video for your Facebook ad, make sure to rehearse it
beforehand to avoid inconvenience.

Editing plays a major role in deciding the success of your Facebook ad
campaign, so edit your video wisely.

After this, add the logo of your brand in the description of the video as
well as in the video ad.
You can also use thumbnails to attract the attention of the audience by
writing some meaningful text on the picture that persuades the user to
click on it and get the video to be played.

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Checklist 6 - Facebook Lead Ads Checklist

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Getting Started:

The first step is to create a Facebook account and then getting logged
into it.

Now, go to Facebook ads manager and if you already don’t have an
account there, create one.
In the next step, get started with your new ads manager account, or if
you already have one, you'll see an option to "Create", in the top left
corner, choose it.

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Naming and Campaigning:

Further, after choosing the option to create an ad, select lead generation
as your Facebook ad objective.
Now it’s time to name your campaign according to your desires.

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Being an entrepreneur, it is your dream to see your site making progress
and getting leads, and you're not alone in dreaming about it. Nowadays,
competition is very high, and marketing requires even more hard work
and dedication. To get facebook leads, ads are a number one helpful
source. Facebook lead ads are basically the forms that connect and
provide different opportunities to the users. Below are the ways by which
Facebook lead ads can be generated and used to advertise:

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Checklist 6 - Facebook Lead Ads Checklist

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You’ll now be asked to choose a page for the lead it, choose it.

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After all of these steps, click on “View Terms”.

It'll then show you the terms and conditions of creating a Facebook lead
ad, read them carefully.

Finally, agree to these terms and condition to finish the process of
creating lead ads on Facebook.

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Audience and Formats:

It is essential to have a target audience while creating Facebook lead
ads, so choose it.

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Add budgets and placements to your lead ad in this step.

Select any desired format from among picture, video, slideshow or
carousel.
You can also preview your ad while creating it from the window present
in the right corner of the page.

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Checklist 6 - Facebook Lead Ads Checklist

Include the headline of your Facebook lead ad, its body and at the end,
a call-to-action.

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By scrolling down, you’ll see an option saying “Contact Form” open it.

There add a title, a simple custom question, brief intro and your brand’s
privacy policy with a Thank You note at the end.
In the next step, go to the Settings of your Account and see if you want
to get leads organically, it's totally up to you. Choose your form's
language from there.

In the end, click Finish. For the last time, review your ad thoroughly and
when you're satisfied to publish it, click on the option to "Confirm".

Now your Facebook Lead ad has been created and is ready to get you
more leads.

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Checklist 7 - Creating A Facebook Ad Strategy

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Initially Having a Goal:

This is the first step in making a good Facebook ad strategy and in this
step, you have to focus on the purpose of creating this ad.
You need to be clear about the objectives of creating this Facebook ad.
Ask yourself questions like, do you want more followers OR more
engagement and sales of your product?

Choose from among such questions and make it a goal for your
Facebook advertisement.

While starting up with the Facebook ad, you'll see three different options
to choose from to set an objective. Choose it.

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Targeting and Flourishing:

Targeting is one of the major objectives of creating a Facebook ad, and
this can be improved by getting your ads insight into the audience.

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Facebook is the number one platform that is used by marketers to
promote their brand. As a marketer and an entrepreneur, you need to
have a brilliant Facebook ad strategy that won't only help you in the
better advertisement but also will improve the skills that you'll need for
much higher level promotions of your site. There are many ways to
create such strategies, but here a few are mentioned below:

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Checklist 7 - Creating A Facebook Ad Strategy

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Avoid less posting and post regularly to stay active.
In creating a Facebook ad section, you have three major types of
audience to choose from. These include everyone from Facebook or
people connected to your page, or they can be the custom audience.

Choose the target audience from among these three to advertise your
products to them.

You can also use Facebook Insights for this purpose and get an idea
about your target audience from threads.
Making use of eye-catching posts as your Facebook ads can also give
you more leads and is a number one strategy for a successful
advertisement.

Use relevant images in your ads that correspond to your purpose of
creating these ads.

You can also include videos in your ads and make them look more
interesting.

Write your ad’s headline very carefully as it will be the first thing to be
seen by the audience when they see your ad.

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Checklist 7 - Creating A Facebook Ad Strategy

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Now add call-to-actions to your ads according to the type of action you
want your audience to take. It can either be purchasing the product or
getting the app installed etc.

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Another very successful Facebook ad strategy is to stop persuading your
audience is clicking the ad by asking them to. You can make them
understand that this ad and your product is beneficial for them; that's
why they have to click it, not because you're asking them to.

Use A/B split testing and run different versions of the same ad to see
which works best for you and your campaign.

You can also re-target your audience that didn't purchase anything but
click on your ad.
Another strategy to follow is to develop landing pages and collect
information about your audience by giving them an option saying “Learn
more” that’ll take them to a form to be filled.

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Checklist 8 - How To Setup Facebook Retargeting Pixel

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Starting From Campaign Centre:

The very first step is to go to the Campaign centre of your Facebook
account by using the link Facebook.com/advertising.

Now you'll see a page with the option of the audience mentioned on the
left side of it. Choose it.

Right after you’ll click on the audience option; your process of
re-targeting will be started.

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Audience and Retargeting:

In the next step, after clicking on the Audience option, you’ll get to see
many options to choose from.

Tap on the create custom audience. This will be your audience for
Retargeting.

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Facebook re-targeting is an important step in getting traffic of audience
to your site because by the help of it; you can engage and re-target
those audience who clicked on your ad but didn't open your website and
in return, didn't convert. Facebook re-targeting pixel can help you in this
process, and if you don't know how to set it up, here is a step by step
guide for you:

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Checklist 8 - How To Setup Facebook Retargeting Pixel

This audience will be focused, and ads will be sent to them because
they'll be visiting your website.

You’ll install the code on your website that will help you in targeting your
audience to the website.
After you choose the option of custom audience, a pop-up tab will
appear asking you to choose to create a custom audience for your
website.

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Tap on the option of creating a custom audience for your website now.

Now getting done with all, you’ll be asked to agree to Facebook’s terms
and conditions.

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Agree to these terms and conditions after reading these.

After agreeing, you'll see a code that will be used to re-target your
audience.

Now use Wordpress to install this code and if you’re not on Wordpress,
get it and install it immediately and create an account on it.
You can now install a plugin called header and footer scripts.

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Checklist 8 - How To Setup Facebook Retargeting Pixel

This plugin will let you copy code and paste it on header and footer of
your website. This code will be used to re-target your audience.

Now you’ll be asked to name your campaign so name it clearly as your
“website audience”.

This way your Retargeting list will be created and the audience wrote
there would be sent your ads that they'll see and open.

Now your new custom list containing new audience will be created and a
code will be sent to them that will take them to your original website.

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Checklist 9 - How To Setup Facebook Conversion
Tracking

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Starting By Installing Facebook Pixel:

The first thing that you have to install for conversion tracking is a
Facebook pixel.

If you already don’t have it, set it up and install it on every page of your
website.

By doing so, you'll gather data about views from all the pages, and it will
provide better tracking.

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Choosing What to Track:

There are a number of event actions available that can be tracked, so
you have to start by looking at available event actions.

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Being a marketer, it is your duty to keep check and balance of the
number of leads that you get. Getting a new audience to your site is a
very stressful task, but if you do so wisely, you'll definitely be attracting
more audience, and your website's conversion rate will be increased.
Here is how you can set up Facebook Conversion Tracking on your
Facebook account:

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Checklist 9 - How To Setup Facebook Conversion
Tracking
Now you have to choose one of the event actions; it can either be added
to wishlist or add to cart.

Remember that these event actions will be affecting your Facebook ad
campaign, so choose wisely.

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Moving On:

In this step, go to your Facebook Ads Manager and tap on the button
showing Menu.

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Now tap on the option of Click All Tools present at the bottom.

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After this, tap on Pixels.

A dashboard will appear, and from there, you have to tap on Create
Conversion Button.

A pop-up menu will appear asking you to choose among two conversion
methods.

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Tap on the option saying Track Conversions with Standard Events.

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Checklist 9 - How To Setup Facebook Conversion
Tracking

Now nine different standard events will appear in a pop-up box each
having its own code that you'll add.

If you own a website developer, this step will be very easy to follow. In
this step, you have to add conversion code to your website.

Copy and paste the event code into the page from where you want to
track conversions.

If you're bad at coding, you can simply use plugins to install the
conversion codes on your website.

Get these plugins from your Wordpress dashboard, now activate and
install those codes to your website.

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Now your every conversion will be tracked effectively.

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Checklist 10 - How To Monitor Your Facebook Ads

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Making a Homepage:

You need to go to the Facebook Ads Manager to view the activity on
your website. You can track your leads from there.

Your most visited page will be Ads manager during your campaign, so
make it your homepage.

Get a full report of your daily campaigns and the way they are running
and influencing the engagement on yo it website.

By doing so, you'll get an idea about which posts to run and which to
stop running based on the insights that you get from ads manager.

By clicking on an ad, you can get a whole report about it that helps you
to monitor that ad more effectively.

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As a marketer, it's expected of you to know when to make changes in
your campaigns to make them more effective. You can't just sit there
after setting a budget and starting a campaign from it. You have to
monitor your advertisement time by time to keep a check on it and make
changes to it if required. Here is how you can monitor your Facebook
ads:

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Checklist 10 - How To Monitor Your Facebook Ads
If your campaign is over, you can preview it by going to the Reports
option in the menu of Ads manager.

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Understand Every Indicator:

One of the most effective ways to monitor Facebook ads is to focus on
various indicators that show the performance of the campaign.

In this step, you have to analyse data gathered from a campaign and
understand every indicator well.

You can monitor your Facebook ad by getting an idea about the type of
audience viewing your ad or the number of people viewing it.

Another indicator is the “Response” which indicates that after clicking an
ad, how many people actually performed an action and visited your site.
By focusing on these stats, you can view the progress of your
campaigns and monitor those areas for betterment that are lacking views
and actions by audience.

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Make Use Of Reports:

In the ads manager, there is an option to get reports about a campaign.
Use it.

Start by choosing the format and timing of the report and extract it to
analyse your work even better.

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Checklist 10 - How To Monitor Your Facebook Ads

This way, you'll be able to monitor your ads according to the reports that
will show the areas in which you lack some efforts.
Make sure that you target your audience before starting your final
campaign because if your audience is interested in your work, your
conversion rate will become higher.

So monitoring your type of audience is also very important to monitor
your Facebook ads.

You can analyse your audience in the form of groups and produce ads
for that particular group which provided you with more leads.
You can monitor your Facebook ads also by changing your landing
pages from being complex to simple and eye-catching. Produce such
ads that take audience to landing pages providing with more information
about your brand.

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Checklist 11 - How To Scale Up Your Facebook Ads

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Start With Making Changes:

You have to initiate the process of making changes by doing it in bits.

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First, add a small increment to the budget for your campaigns.

If you notice an increase in audience, then increase the budget further
and stop scaling up when you reach your desired level.

The second important thing to keep in mind is that you don’t have to
make all the changes together, make one change at a time.

You can adjust your budget in your ads manager. Simply go to ads
manager.

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Facebook ads are the best way to attract traffic to your website, and if
you're using such a source, you need to be aware of how to scale it up
for more traffic. Scaling up means to use such ways that can enhance
the facebook ads performance in order to get more leads. There is a
number of ways to do so, but some of these are mentioned below, just
follow these steps and scale up your campaign on Facebook:

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Checklist 11 - How To Scale Up Your Facebook Ads

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There you’ll see ad sets, choose one and go to its budget settings.

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Now you’ll see a button saying “adjust budget", tap on it.

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Now increase your budget to the desired percentage from there.
Test Some New Audience:

Following this step is also very essential because you'll be able to target
a new audience in this step.
By using your Facebook Insights, gather information about your
audience and try to look for a new audience that's different from your
existing audience.

Now create new ad sets and new ad formats to attract the new audience
and make them understand what you're selling.

Your website will be scaling up and getting the new audience in no time
now.

One of the very successful tactics to be used by marketers is to
duplicate the successful ad sets.

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Checklist 11 - How To Scale Up Your Facebook Ads
Instead of creating new ad sets, you need to focus on those sets that
provided you with more audience and were appreciated.

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Now start making exact copies of such ad sets.

Provide these new duplicated ad sets with more budget so that they can
scale up your ad campaign on Facebook.

Another thing that you need to do is to give the unsuccessful ad sets a
second chance.

Identify unsuccessful ad sets and add new features to these. Give them
a higher budget and see them scaling up your Facebook campaign.

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Checklist 12 - How To Ensure Your Facebook Ads Are
Compliant

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Making Sure they’re According To the Rules:

You can start by looking at your ad's features, and if you think that they
are against the rule, you need to change them immediately.

Go to your ads manager account and there you’ll see an option saying
“edit ad”. Tap on it.

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Now start altering your ad structure.

See if there is some sensitive content in your ads like drug abuse or any
content that violates Facebook policy.

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If you find such content in your ad, remove it immediately.

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Having your Facebook ads approved is the number one step that you
need to follow to run a successful campaign. If you’re someone whose
Facebook ads are getting disapproved then you need to ensure that they
are compliant because it continues to happen, there is a chance that
your Account will get blocked. So in order to ensure the safety of your
campaign and get your ads approved, here is what you can do:

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Checklist 12 - How To Ensure Your Facebook Ads Are
Compliant
One more step to follow is to advertise as much as you can on your
Facebook account. Because by doing so, your ads will get approved
quickly.

You have to be very careful while writing your ads because the use of
sensitive words can lead to disapproval of your ads.

Another step to follow is to keep the domain of your ads very direct.
Avoid linking your ads to some software and redirect options.
You have to choose your target audience according to the content of
your ads. If you’re displaying alcohol in your ads, make sure to set your
audience to 18+ of age.

To make your ads compliant, you have to avoid using malware or
spyware in your ads and avoid content that can violate third party rights.

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Keep Your Grammar High-Level:

One thing that can affect the compliance of your ads is the use of false
grammar.

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Double-check your ads to avoid any grammatical mistakes in them.
Check if the punctuation used in your ads is correct or not. If not, then
correct it immediately.

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Checklist 12 - How To Ensure Your Facebook Ads Are
Compliant

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Avoid using too much text on your ads to increase their compliance.

Make your ads more information other than persuading the audience to
buy your products; this way, the ads can be made more compliant.

After finishing the editing of your ads and making them free of any
Facebook rules violation, save the settings in your Ads Manager.

If you have a graphic or web designer for your ads, make him
understand the policies of Facebook.

Last but not least, avoid using too many call-to-action buttons in your
ads to make them more compliant.

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Checklist 13 - How To Research Your Competitors
Facebook Ads

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Use Swipe File:

The very first step is to know your competitor's strategies. By using the
swipe file, start collecting information about your competitor's ads.

You can create a swipe file by using different tools, and one of these
tools is Airtable.

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Download Airtable and create an account on it.

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Now you'll see the option to Add a Base, choose it.

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Your new spreadsheet will appear now.

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During this era, the competition among marketers has increased to a
great extent. If you are in this race of competition, then you need to be
ready to compete and succeed. For this, you have to know about your
competitor's strategies in order to win. You can start by researching your
competitor's ads by following the below-mentioned steps:

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Checklist 13 - How To Research Your Competitors
Facebook Ads

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Start adding columns to this spreadsheet to track your competitor’s ads.

The second column will include attachments like images about your
competitor’s ads, so add them.

After doing all of this, switch the view to gallery view and see all your
collected data to review your competitor’s ads as a whole.

This will help you in identifying the best selling products and the best
strategies of your competitor that result in their successful campaign.

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Get Insights About Their Ads:

In this step, first, you have to follow the Facebook page of your
competitor.

Next, when you see your competitor's ad in your news feed, open the
Ad.

There a three-dotted line will appear on the upper right corner of the ad,
tap on it.

Now you'll be exposed to a number of options there, tap on "Why I see
this ad" option.

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Checklist 13 - How To Research Your Competitors
Facebook Ads

Right after tapping on that option, you’ll get a whole explanation about
the Ad.

Use this information from the ad to analyse your competitor’s strategy
and incorporate that information in your own campaign.

By using apps like SimilarWeb, identify the sources from where the
traffic of audience is coming for your competitors.

Do a thorough analysis of your competitor's ads at least once a month
and analyse their top-selling products and ads with more traffic.
And lastly, incorporate all the strategies and information that you analyse
from the comment section of your competitor's ads. This will give you an
overview of the support issues that they face.

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Checklist 14 - Creating A Facebook Ads Custom
Audiences

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Creating a Custom Audience:

First of all, go to the ads manager of your Facebook account.

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2

There, you’ll see an Audience section. Choose it.

After selecting audience, you’ll see an option saying “Create audience”.
You have to choose it.

Now in the drop-down menu of the create audience section, tap on
"create custom audience".

A list of audience to choose from will appear and now choose whatever
audience you want to choose.

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The audience is what decides your campaign's success or failure. Your
Facebook ads require traffic of audience so that they can turn out to be
effective for your campaign and a good advertisement for your brand.
Creating a custom audience on Facebook for your ads is essential, and
it doesn't require hard and fast rules. You can simply do it by following
these steps:

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Checklist 14 - Creating A Facebook Ads Custom
Audiences
Types of Custom Audience to Choose From:

You can now choose your custom audience from a number of different
types, one of these is the leads that you get on your ads.

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7

Select the Customer File in the audience section of your ads manager.

You can also copy and paste the data that you have about your
audience, or you can also upload the email addresses of your audience.

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9

And now you can create a list of a custom audience of your own choice.

In the create custom audience section, you can see an option saying
website traffic. Choose it.

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This step will open a drop-down menu showing a number of options.

Choose the option saying “target audience who spent more time on your
website”.
This way, you'll be targeting most active users of your site, and you'll set
them as your custom audience.

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Checklist 14 - Creating A Facebook Ads Custom
Audiences

Another type of custom audience is the one who engages more in your
ads.
To choose such audience as your custom audience, click on
“engagement on Facebook" option from the drop-down menu of Create
a custom audience in your ads manager.

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This will open many options for you. From those options, choose "Page".

Now start refining your audience based on which ones visit your page
the most and gets engaged with it.

You’ve finally become successful in creating three different types of
custom audience for your Facebook ad campaign.

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Checklist 15 - Creating A Facebook Retargeting
Campaign

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Getting Pixel on Your Site:

First, start by properly installing Facebook pixel for your website.

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2

This app will let you manage your audience on a wide scale very easily.

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To activate pixel, go to the ads manager in your Facebook account.

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In the search bar, type “Pixel”.

There you'll see an option to add a new data source, select it.

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Retargeting is something that can be very helpful for your Facebook ads
campaign. By the help of this method, you can drag such audience
who've visited your site but haven't converted or performed any action.
Getting your audience back to viewing your content and actually
purchasing your products is a very tricky task, but you can do it easily if
you know the right methods to run a Re-targeting campaign. This is how
you can do it:

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Checklist 15 - Creating A Facebook Retargeting
Campaign

After this step, select "Pixel". This will open a guide for setting up a pixel
on your site.

Now you need to decide how you want to install the pixel on your site.
You can use Google Tag Manager for this purpose.

If you don't want to use any app for this process, simply copy the code
and paste it between the tags on your site.

Copy and paste the code in header and footer of your web page as well.
This process will automatically install the pixel on your site.

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Getting a Custom Audience:
Now that you have a Facebook pixel installed on your site, this app will
provide you with a list of the audience who have visited your webpage
through your ads.

Go to the ads manager and in the search bar, look for Create Audience
option.

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Now tap on Create Custom Audience option.
After this, you’ll start targeting all those people who’ve visited your
website.

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Checklist 15 - Creating A Facebook Retargeting
Campaign

Facebook will now start searching for your custom audience’s Facebook
profiles.

And now, it will be sending your ads to such audience's Facebook
profiles to re-target them and get them back on your web page.

You also have to choose your campaign objective by going to the ads
manager and taping on the create an ad option.

There, set an objective for your campaign. It can either be for getting
traffic, conversions, engagement etc.

Your re-targeted audience will now start helping you to achieve your
campaign's objective.

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Checklist 16 - How To Split Test Facebook Ads

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Create an Ad:

First of all, you have to be familiar with the ways by which a Facebook
ad is created, and you have to know how to use Ads Manager.

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2

First, create an ad and then go to the ads manager to edit its settings.

In the ads manager, you'll see a green button saying "create ad", choose
it.

A few ad objectives will be revealed to you in a drop-down menu after
this.

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Choose any one of the objectives from them.

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Split testing is something that is required to be used in order to know the
performance of an Ad, so of course, you can use it to test which type of
ads can be best for your campaign. This method requires producing
various similar versions of the same ad in order to test which one of
those versions will be helping in the campaign better. Following are the
ways to split test Facebook ads:

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Checklist 16 - How To Split Test Facebook Ads
Start Testing:

Now that you’ve created a Facebook ad and have set your campaign
objectives, it’s time to start split testing.

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Start by creating pairs of a single ad and compare them with each other.

Change any one element of one ad and test its performance in contrast
to the other one.

You can either change the description or image of both ads and test
which one of them provides you with more traffic.

You can also target your audience by using advanced targeting
techniques from your ads manager.

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Identify which ads targeted more audience to your website.

You can also view the response of audience to various ads which can
help you in identifying the most suitable ad for your Facebook campaign.

In another way, you can create a custom audience in your ads manager
and send your ads to them.
Now see their response to each ad.

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Checklist 16 - How To Split Test Facebook Ads

After split testing, you'll be able to identify those ads that target more
audience for you.

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Start working more on such ads that attract more traffic.

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Stop wasting time on those ads that are not liked by the audience.

Split testing will provide you with the final results that you'll be able to
incorporate in your campaign.

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Checklist 17 - Questions To Ask Before Setting Your Ads
To Live

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What Are Your Possible Goals?

The very first thing that you have to ask from your own self is, what are
your goals?

You should have a clear idea about your campaign goals before
launching it.
Ask yourself: are you looking for more leads? Or you want more
engagement on your site? Or is it the product sale that you want to
increase through this campaign?

Having a clear cut idea about your campaign objectives is essential
before setting it to live.

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Who Are Your Audience?
Another very important question to ask is about your audience.

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Creating Facebook ads and using them to advertise for your brand is the
first thing that you do as an advertiser, but you are not very clear about
the timing of your campaign. Do you want to know when to launch your
next campaign? Definitely, you'd have many questions in your mind right
now, and this checklist is going to help you in identifying those questions
that you should be asking at this moment. These are as following:

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Checklist 17 - Questions To Ask Before Setting Your Ads
To Live

In this step, identify your audience type. Are those the one you want to
target?

Ask yourself what are these audiences really those that you want to sell
your products to?

You should know that you're targeting the right audience or not because
the audience will take your campaign to the next level.

You are supposed to have knowledge about your target audience: about
their age, location, interests, likes and dislikes etc.

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What Is Your Budget?

First, you need to identify how much money you want to spend on your
new campaign before starting it.

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Get an idea about the expenses that’ll be covered during this campaign.

So having a clear idea about the money expenditure on your campaign
would be good to avoid leaving the campaign halfway.

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Checklist 17 - Questions To Ask Before Setting Your Ads
To Live
How Should You Be Sending Ads?

Another important thing to ask yourself is about the medium of your
campaign.

For a low budget, you have to identify your target audience and send
your ads to them via mail.

You should ask yourself about the target audience to whom your
Facebook ads manager will be sending the ad to.

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How you’ll Be Tracking Your Campaign?

This is the final and the most important step of any campaign. You have
to know it prior to starting a campaign.

Ask yourself about the tracking medium that you’ll be using for tracking
the success of your Facebook ads.

Use Facebook Insights or Google Analytics to identify your Facebook
ads success and take further steps accordingly.

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Checklist 18 - Final Facebook Ads Checklist

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Goals:

Start by identifying your goals for the campaign. Remember that you’re
advertising your brand for a particular goal.

Your goal can be anyone among Brand awareness, leads, conversions,
traffic or engagement.

Choose one of the goals among these and set it as a basis for your
Facebook ads.

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Objective:

After clearly understanding your goals for the campaign, the next step to
do is to create the objectives for these Facebook ads.

Go to Facebook ads manager and choose your objective from the
options mentioned there.

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Facebook ads are a source of a good campaign, and you can use them
to spread your business. The only thing that you need to know is the
right method by which you can create a Facebook ad and send it to the
target audience. The success of your campaign depends on the hard
work that you perform while creating ads. The following checklist will
help you in running a successful Facebook ads campaign:

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Checklist 18 - Final Facebook Ads Checklist
Target Audience:

Remember that a Facebook campaign can never be successful without
audience.

You have to target audience for your campaign so that your ads can be
sent to them and they can see them get engaged with your work.

You can also set the custom audience in the ads manager, and the ads
manager will now find their profiles and will target them.

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Ad Strategy:

The next step is to have a clear Facebook ad strategy, and it can be the
format of your ads.

You can choose from video, photo, slideshow or anything that you find
suitable for your ad campaign.

You can now set your ad in a way that whenever someone interacts with
it, it takes them directly to your website.

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For this purpose, add a call-to-action button to your add.
Create Ad:

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Checklist 18 - Final Facebook Ads Checklist

This is the most important step for your Facebook ad campaign
because, in this step, you'll be creating your Ad.

If you don’t have ads manager installed to your site, you can install it
immediately.

And now you can create an ad by clicking on the "create ad" button in
the ads manager.

Follow the guide shown in there and create your ad according to your
taste and liking.

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Launch Ad:

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The final step is to launch your ad when it’s ready.

You can advertise your Facebook ad on Facebook and send them to
your target audience via mail as well.

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