Vertebrand Ebook

ADDING (BRAND) VALUE TO YOUR BUSINESS

A pioneer* in Business Consulting in India
focusing exclusively & comprehensively on
Brand-guided Business Transformations.
With Proprietary Scientific Processes
that help you grow your
BRAND VALUE.

* 20+ years of Consulting Expertise

Your brand IS your business.
And when your BRAND grows,
your BUSINESS is even more valuable.
We work with you as true partners,
helping transform your business into a
brand-guided, profit-making engine.

VERTEBRAND bridges
the gap through a
customer-driven,
brand-guided
business strategy
Management
Consulting
firms

Advertising
& Communication
firms

Entry Strategy
Channel Partnerships
Business Model dev.

Supply Chain Solutions
Operational Efficiency
Brand Valuation

We provide
holistic solutions across
Business Strategy,
Brand Value Building &
Organizational Capability
Enhancement
- all through the
lens of the customer

Our 360° Solutions

Brand Architecture
Brand Identity
Communication

UI/UX Development
Organisation Structuring
Performance Management
Employee Alignment
Leadership Training

Lead generation
Social Media Marketing
360° digital engagement

We connect your customer

To your business

Through your brand
By obsessively focusing on all the 7 P’s

PRODUCT

PRICE

PLACE

PROCESS

PHYSICAL
EVIDENCE

PROMOTIONS

PEOPLE

Drawing on the individual expertise of each
of our 3 specialized practices,
which often work together seamlessly
- to enhance brand value of the business.

V-Xuber

V-Nova

V-Encompass

Demand
Generation

Demand
Fulfillment

People Alignment,
Culture Building &
Leadership Training

Our Engagement Philosophy

Regardless of the assignment scope and the
specific practice involved, Vertebrand achieves
deliverables based on a singular proprietary
approach.
Any brand-building exercise would
necessitate the development and cogent
articulation of the business’ unique value
proposition (UVP) - be it to internal
stake - holders or external customers.
Our expertise is in being able to arrive at the
UVP by using a scientific, patented process –
Vintellity™
And depicting the Value Proposition in the
form of a proprietary Vertebrand Arrow™
This Arrow serves as a Code of Conduct a policy document for the entire business
This tool is at the core of every Vertebrand
assignment

V-Xuber
Demand Generation

V-Xuber
Digital Expertise

Digital Brand Creation
Brand Identity + Website + Social Media Pages
Website Development
UI/UX Design + Development + Maintenance + Audit
App Development
Design + Development + Integration + Maintenance
Online Reputation
Social Listening + Management
Sales Funnel Management
Lead Generation + Lead Nurture + email marketing
Search Engine Optimization
Research + Analysis + Optimization
Search Engine Marketing
PPC + Display + Lead Generation + Integration
Social Media Marketing
Ideation + Content Development + Execution
Content Management
Content Development + Content Marketing
Influencer, Affiliate, Inbound Marketing

Brand Strategy
Brand Identity
Brand Architecture

V-Xuber
Offline Solutions Suite

Portfolio Architecture & Design Management
Packaging Design
POSM
Retail Visibility
Merchandising
OOH Media
Events & Exhibitions

V-Xuber
SMART TOOLS
to deliver
high - impact
solutions

A proprietary tool with a patented process (VINTELLITY™)
that helps unearth a business’ “Brand DNA”. The end
outcome is an articulation of the Brand Character,
documented in the form of the Vertebrand Arrow™.
The Vertebrand Arrow lays the foundation for your brand’s
behaviour and subsequent brand actions, at every
moment of truth.

A proprietary process specially designed to deliver
best-in-class customer experiences and customer
delight at every touchpoint where the customer
interacts with the brand.

A two-day WORKSHOP that has proven to facilitate the
development of new ideas. This ideation process
helps your team to identify new prospects for
business growth, new markets and new competencies
for success.

V-Nova
Demand Fulfillment

Proven track record of developing robust go-to-market
plans and innovative operating models to enhance
business efficiencies.

V-Nova

To develop and deploy
business solutions that ensure
efficiency of operations
and fulfillment of
customer demand

Access to proprietary research methodologies, data
analytics tools, deep market insights and modelling
systems.
Home-grown IP for brand valuations that has been
successfully used by many large businesses and VC’s
for mergers and acquisitions of Indian brands.
Specific Expertise in:
Supply chain optimization
Physical and online retailing operations
Franchise model development
E-commerce enablement

Opportunity Analysis & Go-to-Market Strategies

V-Nova
Solutions Suite

Business Plans & Operating Models
Growth & Diversification Strategy
Business Model & Structure
Financial & Operational Plan Development
Operational Efficiency Enhancement
Supply Chain Optimization
Retail Operations Improvement
Channel Planning and Management
Product Portfolio Rationalization
Business Performance Tracking
Brand Valuation

V-Nova
SMART TOOLS
to deliver
high - impact
solutions

V-Scan™ is an opportunity-assessment tool that helps
map the competitive market and identifies strategic
gaps for a new player to fill.

V-Scope™ is a visual scorecard that continuously
tracks a brand’s health from a 360 degree stakeholder
point of view.

V-Max™ is a proprietary tech-enabled tool for Supply
Chain Optimization that employs a combination of
TOC (Theory of Constraints) principles and other best
practices, specifically re-purposed and relevant for a
data-poor Indian marketplace.

V-Cap™ helps the business assess the ‘intangible’
value of its brand/s by arriving at a VB Value
Index™

V-Nova
SMART TOOLS
to deliver
high impact
solutions

In Vertebrand’s view, brands are a company’s
most important assets and the key to creating
sustainable value for any business.
Our home-grown brand valuation tool focuses on
all key stakeholders and quantifies their
perceptions and strength of relationships with the
brand. In our opinion, this is a more realistic
indicator of the business value than mere
financial performance indicators.
V-Cap™ has been used by many investors and
global majors for acquiring / investing in Indian
brands, across multiple categories - both
B2B AND B2C.

V-Encompass

People Alignment,Culture Building
& Leadership Training

V-Encompass

To Develop and Deploy
People-Process Strategies
that enhance Organizational
Culture & Capability.

This is arguably the only full-fledged
Transformational HR Consulting Practice in
India, which focuses exclusively on aligning
people (internal stakeholder) equity with the
business’ brand equity.
We believe that brand value is enhanced when
internal stake-holders are completely aligned
with the Brand Purpose of the organization.
Any brand-building initiative is hence
incomplete unless external changes go
hand-in-hand with internal branding efforts.

Vision Setting and Road-Map to help “live” Brand Values

V-Encompass
Solutions Suite

Organization Structuring & Performance Management
Business Excellence Model Development & Deployment
Culture Transformation and Measurement
Leadership Training & Alignment
Internal Brand Sensitization

V-Encompass
SMART TOOLS
for high - impact
Solutions

A proprietary tool that quantifies the extent of
internal stake-holder alignment with external
brand perception.
The tool consequently throws up an action
plan that ensures leadership alignment to
business objectives within and across
functions as well as display of a unified
‘culture’ within a large organization.

Customized Training workshops to enhance skills
of managers and equip them to become
‘leaders of tomorrow’.

STRATEGIC COUNCIL MEMBERS
&
INVESTORS

Ram Yeleswarapu

Bijou Kurien

(Former MD, TAKE Capital)

(Partner L-Katterton)

Satish Jamdar

Richard Rekhy

(Ex - MD, Blue Star India)

(Ex Chairman, KPMG Group)

Dr. Chandran Gnanamuthu

Narayan Ramachandran

(Senior Medical Advisor - Fortis Hospitals)

Arvind Singhal

(Chairman, RBL Bank)

(Chairman, Technopak Advisors)

Kiran Ranga

(Member of Cycle Agarbathis Family)

Barath Rengarajan
(Member of TVS Family)

CORE
LEADERSHIP
TEAM

Sanjay Thapar
(Media & Advertising)

Shubha Siddhartha

(Organization Structuring & Recruitment)

Rahul Sagar

Tuhin Verma

(Marketing & Communication Strategy)

(Design Management & Customer Experience)

Ashutosh Tyagi

Sushen Roy

(Consumer Insights & Market Intelligence)

(Data Analytics & Digital Transformation)

Sowmya Raghu Raman

Anustup Datta

(People Alignment & Culture Transformation)

(Business Planning & Brand Valuation)

Nalin Khannaa

C. Suryanarayanan

(Channel Strategy, FMCG Sales & Distribution)

(Retail Operations & Supply Chain Solutions)

Raghu Viswanath

(Brand Visioning & Strategy)

A dedicated team of Ex-CXOs from various organizations
With over 300 years of cumulative experience
Partnering with you hands-on, in every assignment

AGRI
AUTOMOTIVE
FASHION
FOOD

Domain
Expertise

HOSPITALITY & REALTY
INDUSTRIAL & B2B
MEDIA & ENTERTAINMENT
RESEARCH & EDUCATION
TECHNOLOGY & TELECOM
WELLNESS & HEALTHCARE

The Company
We Keep

AGRI

AUTOMOTIVE

FASHION

FOOD

HOSPITALITY &
REALTY

INDUSTRIAL
& B2B

MEDIA &
ENTERTAINMENT

RESEARCH &
EDUCATION

RETAIL

TECHNOLOGY &
TELECOM

WELLNESS &
HEALTHCARE

sushen.roy@vertebrand.com

Get in Touch

Corporate Office:
CENTAURUS, 3rd & 4th Floor,
#449, 2nd Cross, 4th Block, HBR Layout,
Bangalore 560 043
Tel: 080 - 2545 0276/7/8/9
+91 97488 67585



Fleepit Digital © 2020