How to Bring Coaching into Schools: A Practical Guide for Certified Coaches to Demonstrate Value, Build Relationships, Offer Pro Bono Demonstrations, and Secure Funding for Long-Term Integration

Key takeaways

• Begin by clearly showing how coaching benefits schools and offer a free initial demonstration or presentation to overcome budget constraints and gatekeeping, using a proven, gradual approach that Sweden tested between 2014 and 2018 to build trust and lay the groundwork for future funding.
• Adopt a pro bono strategy by detailing what the school will receive, where to obtain it, the costs involved, and how funding can be arranged; maintain active dialogue with questions like “What is this worth to you?” and “How could you fund the next phase?” to foster a long-term coaching relationship.
• Highlight benefits across stakeholders (leadership, staff, learners, parents) to create buy-in, with some participants seeking ongoing coaching training; consider sending proposals as tangible, handwritten letters to stand out and increase response rates, a tactic discovered when a printer failed.

How to Bring Coaching into Schools - the Guide for Certified Coaches - Flipbook by Fleepit